Advanced Campaign Management

Efficient Frontier for Retailers: Linking Inventory and Marketing

Efficient Frontier’s Advanced Campaign Management allows you to achieve granular, up-to- date product catalog coverage in your search campaigns efficiently and automatically. We link to your inventory and automatically create ads that are specific to your products. Your internal resources no longer have to do the tedious manual labor of updating search campaigns with inventory information. We free up your resources so they can focus on strategic value added activities. We automate all aspects of your workflow, helping you scale, saving you time and money, while increasing your return.

Benefits of Advanced CM

• Ensures that your marketing is up to date with your stock of inventory
• Saves you valuable time by automatically creating full campaign structure: campaigns, ad groups, keywords, and ads
• Increases keywords lift lead volume and revenue for your business
• Improves click through rates through more relevant and compelling ads
• Maximizes your return on your advertising investment

Features of Advanced CM

Advanced Campaign Management Tool Automatically Creates Inventory Based Ads

Retailers know that search marketing ads targeted to specific products convert better and increase return on investment. These are long tail keywords which are hard to manage but they generate a significant chunk of revenue for retailers. Managing these keywords requires manually updating campaigns, ad groups, and ad copy for each change in the product catalog. This is extremely time consuming and hard to scale. Through Efficient Frontier’s Advanced Campaign Management (CM), retailers can dynamically link their product catalog to Efficient Frontier’s platform, and their inventory will automatically be synchronized with their search marketing campaigns.

Product Specific Ads Are Always Up To Date

By using Advanced CM, retailers can ensure that their product specific ads will always be relevant and up to date. Once the feed of your inventory has been set up, our system automatically processes any inventory changes and either updates existing search campaigns or creates brand new search campaigns.  If a certain product goes out of stock or is no longer carried, the corresponding ad will automatically be paused till the product comes back in stock.  Similarly, if price changes for a certain product, the price will automatically change in relevant ads.  Any additional attributes of the product can change (for example quantity, product name, product number, etc.) and this change will automatically be reflected in the product specific ad.  Advanced CM ensures that you have full product coverage and complete search campaigns.

Existing Search Campaigns Are Automatically Updated With Inventory Changes

Unlike other search engine marketing solutions whose capabilities are limited to just generating product specific keywords and ads, Efficient Frontier automatically creates new campaign structure or maps to your existing campaign structure. Through Advanced CM, we automatically allocate and assign your inventory information to the corresponding campaigns, ad groups, keywords, and ads.  We also generate new campaign structure if relevant campaigns are not set up.  This unique feature allows you to save an immense amount of time so you no longer have to go searching through your campaigns to find the right ad group and keyword to update manually when you have a change in your inventory.

Promotions and Sales are Reflected in Ads

Not only will your ads automatically contain specific inventory information, they can also have information on specific promotions and sales. Retailers can schedule future promotions by specifying a start date and time as well as end date and time in the Advanced CM user interface. On that date and time, ads containing the promotional information will start running and once the promotion ends, those ads will be paused or deleted.

Keywords are Generated Automatically

Instead of manually creating large keyword lists from all of your products, you can define specific modifiers which will be applied to your products in the form of new keywords. For example, you can specify the words “New” and “Luxury” as modifiers for your inventory of cars and automatically create keywords such as: “New Toyota”, “New Luxury Toyota”, and “Luxury Toyota”.  Effortlessly scale your keywords into millions of long tail specific keywords by using Advanced CM.  Our proprietary algorithms automatically optimize and bid the keywords accordingly.