UrbanTrendsetter

"We have to do something on Facebook." In 2010 there was widespread motivation among companies that had identified Facebook as a potential catalyst for e-commerce. What was initially launched as a self-test by Urbantrendsetter was soon delegated to Efficient Frontier, a global performance marketing specialist with proven expertise in social media advertising. The work involved target-group identification, targeted use of granular Facebook user data, A/B testing of copy and images, bidding-engine installation, coordination of the bidding algorithms, optimization of campaign flights and a whole range of analytical services. The overall goal was to improve the conversion rate for the Urbantrendsetter shop.

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