Travelsupermarket.com and Moneysupermarket.com Renew Performance Marketing Contract

Sunnyvale, Calif. - October 9, 2009 - Leading price comparison sites moneysupermarket.com and travelsupermarket.com have today extended their partnership with Efficient Frontier, a leader in digital performance marketing, for a further twelve months.

Efficient Frontier will continue to work with moneysupermarket.com and travelsupermarket.com as their strategic digital performance marketing partner supporting their internal team with strategic services and technology.

Efficient Frontier will drive efficiency and support the price comparison sites' growth strategy using its patented portfolio management technology. Using this technology, Efficient Frontier’s proprietary algorithms are able to automate bidding at massive scale to maximize return on investment (ROI). Additionally, the predictive modelling, simulations, reporting and analytics provide full visibility into performance and attribution. Efficient Frontier also has flexible service offering that is tailored to complement varying in-house staff needs.

David Osborne, Director of Marketing at moneysupermarket.com, said: "Efficient Frontier is a great fit for our business model. They have delivered exceptional value to our business since we began working with them in May 2008. The technology and the strategic expertise of Efficient Frontier’s account teams give us high levels of visibility into our search engine marketing and allows us to scale.”

Nick Morley, VP of International Sales and Client Development at Efficient Frontier Europe, said: "We're delighted that moneysupermarket.com have renewed with us for a further 12 months. We look forward to delivering even greater returns from their marketing investment."