M&S returns to Efficient Frontier for search bid management platform

M&S will be using Efficient Frontier’s bid management platform for its UK and international search marketing campaigns.

A past client of Efficient Frontier, M&S undertook a competitive review this year, running a number of different search bid management tools alongside each other.  As a result, M&S has now decided to work with Efficient Frontier.

Kamlesh Raichura, Head of Online Marketing, M&S said: “We are impressed with the quality of Efficient Frontier’s bid management platform and are really pleased to be working with it.”

Nick Morley, Vice President and General Manager Europe, Efficient Frontier, said: “It’s important to us to know we offer the best technology. We’re delighted that M&S conducted the review and that we’re once again working with such a great brand.”

 

About Efficient Frontier
Efficient Frontieris a leader in online digital marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages well over a $1 billion in annual digital marketing spend on behalf of its clients globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal digital advertising campaign performance.

In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management for global brands and agencies. Context Optional’s Social Marketing Suite enables brands to create highly customized social media interactions that generate real value from their fans – through increased mindshare, word of mouth, website traffic and customer service recovery.

The Efficient Frontier/Context Optional combination offers marketers the opportunity to unite customer acquisition and engagement, creating an exponentially greater number of brand advocates across social media properties. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans on Facebook and Twitter. The united Efficient Frontier and Context Optional platforms and aligned service teams ensure flawless execution of social marketing campaigns including strategy, creative, execution and optimization.

Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Context Optional is headquartered in San Francisco. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information on Efficient Frontier, visit http://www.efrontier.comand for Context Optional visit http://www.contextoptional.com.