Marks & Spencer Renews Search Engine Marketing Contract

August 24, 2009 - Marks & Spencer, the UK's leading retailer of fashion, homeware and food, today announced the renewal of its full service Search Engine Marketing contract with Efficient Frontier.

The decision follows successful results from Efficient Frontier’s work to manage M&S’ paid search engine activity – from keyword bid management on over 700,000 words a day, to campaign development so that relevant advertising is displayed alongside customer searches.

Director for M&S Direct Dave Hughes says, "Efficient Frontier has been an important contributor towards M&S' online presence and we look forward to continuing our relationship with them for another year. Their technology really does squeeze the most out of our search budgets and their passion for our business makes it a pleasure to work with them."

Jonathan Beeston, European Client Services Director of Efficient Frontier, comments, "Search marketing campaigns will never become simpler. The landscape is always changing and, at Efficient Frontier, we invest to ensure we stay ahead of the curve. We are delighted to have Marks & Spencer on board for another year and we look forward to pushing their search performance even further."