Efficient Frontier Names Tony Russo as Chief Financial Officer

Russo Brings More Than 20 Years of Experience to the Post

Sunnyvale, CA - January 13, 2010 - Efficient Frontier, a leading performance marketing company, has named Tony Russo as its Chief Financial Officer. Russo brings more than 20 years experience in the areas of finance, operations and corporate development at venture-backed technology companies. Russo will report directly to David Karnstedt, the company’s President and CEO.

“Tony is a seasoned CFO having served in that capacity at several other high tech companies and we are excited to have him join our senior management team,” said David Karnstedt, President and CEO, Efficient Frontier. “Efficient Frontier is at a critical juncture as we move beyond search marketing into display advertising. We look forward to tapping into Tony’s expertise and insight as we expand our offerings.”

Russo previously served as Chief Financial Officer of SolidCore Systems where he refocused the company on new markets and developed a new business strategy. He also significantly improved the financial performance of the company. Prior to SolidCore, Russo served as Chief Financial Officer at Tablus, Inc., an enterprise software company, where he was instrumental in developing and advancing the company’s growth and performance.

Before Tablus, Russo was Chief Financial Officer of MailFrontier, Inc., a provider of email security software and has also held senior positions at Bravanta, Inc., GreatCoffee.com, Shetland Toys and First Deposit Corporation (now Providian). He began his career at Morgan Stanley.

Russo holds a bachelor’s degree in Quantitative Studies from The John Hopkins University and an MBA from the Stanford Graduate School of Business.

“It is an exciting time for Efficient Frontier and I’m pleased to join as CFO,” said Tony Russo. “I look forward to joining the senior management team as we take the company to the next level.”

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